Review platforms (Google Maps, App Stores, Tripadvisor, and more)

Import public reviews from major platforms to keep your feedback up to date automatically

Review platforms let you import public customer reviews into Caplena for analysis. You add reviews by providing URLs or platform-specific IDs (e.g., Google Place ID, Trustpilot domain, or app store link). Below is a list of platforms currently supported by Caplena’s integration feature, including the required input format and example links for each.

If you need to add several review sites or locations at once, you don’t have to enter them individually. Prepare a list (e.g., in Excel, Google Sheets, or any text editor) and copy & paste the entire list directly into the first input box. Caplena will automatically detect each line as a separate entry. This greatly speeds up setup and reduces manual errors.

Google Maps

Caplena accepts two valid ways to identify a Google Maps location:

Option A: Google Place ID

You can find the Place ID using Google’s official tool: https://developers.google.com/maps/documentation/javascript/examples/places-placeid-finder

Option B: Fully Qualified Address

If you don’t use a Place ID, you must enter a complete, exact address, including company/venue name, street and house number, postal code, city, and country.

Example: Caplena AG, Stampfenbachstrasse 63, 8006 Zürich, Switzerland

When you enter this exact address into Google Search, it must show a full Google business profile including pictures, phone number, opening hours, etc. If Google shows multiple results (like entrances or platforms), use the Place ID instead.

If you need to scrape many locations at once (e.g., “all McDonald’s locations in the UK”), reach out to us and we’ll help set up the workflow.

Row limit: The limit you set applies per location, not across the entire import. If you set a limit of 100 and have 50 locations, you can import up to 5,000 reviews total.

Reviews without text: Yes, Caplena imports star-rating-only reviews too, not just those with written text.

Trustpilot

Use this for brand-level product or service reviews.

Due to provider restrictions, we can only scrape max 200 reviews during the initial setup. If sync is enabled, new reviews will be added automatically over time.

Input format: https://www.trustpilot.com/review/<domain>

Examples:

• https://www.trustpilot.com/review/cyberghostvpn.com
• https://www.trustpilot.com/review/www.smtp2go.com

Apple App Store

Use this for iOS/iPadOS app reviews.

Due to provider restrictions, we can only scrape the 500 most recent reviews during the initial setup. If sync is enabled, new reviews will be added automatically over time.

Input format:

• Default (US): https://apps.apple.com/app/<name>/<identifier>
• Other regions: https://apps.apple.com/<region>/app/<name>/<identifier>

Supported regions: ca, at, it, us, au, fr, ch, mx, es, de

Examples:

• https://apps.apple.com/app/bear/id1091189122
• https://apps.apple.com/de/app/fifa-soccer/id1094930513

Google Play Store

Supports reviews for apps, movies, and books.

Input format:

• Apps: https://play.google.com/store/apps/details?id=<app-bundle>&hl=<lang>
• Movies: https://play.google.com/store/movies/details/<name>?id=<identifier>
• Books: https://play.google.com/store/books/details/<name>/?id=<identifier>

Languages supported: hl=de, hl=fr, hl=en, hl=it, hl=es, etc.

Examples:

• https://play.google.com/store/apps/details?id=org.coursera.android&hl=de
• https://play.google.com/store/apps/details?id=com.pluralsight

Amazon

The Amazon integration is temporarily unavailable due to provider-side limitations. Contact support if you need Amazon reviews imported.

Input formats (both accepted):

• With product name: https://www.amazon.<country>/<name>/dp/<ASIN>
• Without name: https://www.amazon.<country>/dp/<ASIN>

Supported Amazon stores: US, UK, DE, FR, IT, ES, CA, JP, IN, AU, MX, BR, TR, AE, SA, NL, SG, PL, SE, EG, BE

Examples:

• https://www.amazon.de/Colgate-Charcoal-Whitening-Zahnpasta-Zahnbürste/dp/B088VCM63D
• https://www.amazon.com/dp/B00WBJGUA2

G2

Use G2 to import B2B software reviews.

Input format: https://www.g2.com/products/<product-name>/reviews

Example: https://www.g2.com/products/clickup/reviews

Capterra

Use Capterra for software and SaaS product reviews.

Input format: https://www.capterra.com/p/<identifier>/<name>/

Example: https://www.capterra.com/p/177841/NetSuite/

Yelp

Use Yelp for local business reviews (restaurants, cafés, shops, services).

Input format: https://www.yelp.com/biz/<business-name>

Examples:

• https://www.yelp.com/biz/tibits-basel
• https://www.yelp.com/biz/franchia-vegan-cafe-new-york

Tripadvisor

Use Tripadvisor for tourism, attractions, and travel-related reviews.

Input format: https://www.tripadvisor.com/Attraction_Review-<location>/<place-id>-Reviews-<place-name>.html

Examples:

• https://www.tripadvisor.com/Attraction_Review-g294265-d324542-Reviews-Gardens_by_the_Bay-Singapore.html
• https://www.tripadvisor.com/Attraction_Review-g187497-d190146-Reviews-Basílica_de_la_Sagrada_Família-Barcelona_Catalonia.html

Trusted Shops

Use Trusted Shops for product and service reviews.

Examples:

• https://www.trustedshops.com/buyerrating/info_X380804938575B96E13BA358219DC7DDC.html
• https://www.trustedshops.de/bewertung/mio-olio-de/extra
• https://www.trstd.com/de-ch/reviews/exlibris-ch

Some reviews do not include a reviewer name.

Glassdoor

Use Glassdoor for employee reviews.

Examples:

• https://www.glassdoor.com/Reviews/Award-Staffing-Reviews-E830922.htm
• https://www.glassdoor.com/Reviews/Roche-Basel-Reviews-EI_IE3480.0,5_IL.6,11_IM1691.htm

Indeed

Use Indeed for employee reviews.

Examples:

• https://www.indeed.com/cmp/Award-Staffing/reviews
• General pattern: https://www.indeed.com/cmp/<business-name>

Only indeed.com (US) is currently supported, not other locales.